Artists and crafters often develop their followings by exhibiting and selling at arts and
craft shows. Being successful on the show circuit means having a professional display
and materials, as well as being fully prepared on show days so you can focus on talking
to customers and showcasing your work. A bit of advanced preparation paired with
creativity can help you be a standout! Here are some tips for your next art show exhibition.
Establish Your Business
Being a working artist means you’re essentially a small business owner. This means
creating a business name, or alternatively a DBA “doing business as” designation. For
example, if you’re a small business owner in Indiana, you might prefer to use a
shortened version of your business name, or even your own name, when it comes to
business transactions. A DBA allows you to conduct business under that name, and can
be an excellent branding tool. Also important is to secure a business license, open a
business bank account, and if you’re buying raw materials for your work or collecting
sales tax, you may want a tax ID number and/or a reseller’s permit.
Brand Yourself
According to TalentHouse Artworks, branding is of particular importance in creative
fields, and it starts with designing business cards, packaging, signage, marketing
materials, and a website that’s reflective of you and your work. This creates a
professional and memorable image people will begin to associate with your artistry.
Consider creating materials that tell a bit about your creative processes, what drew you
to your art, and what you want people to think and feel when they purchase something
from you. You might even consider creating promotional give-away items for the show
that contain your web address and contact information so people can follow you long
after the show.
Build An Amazing Display
According to Artwork Archives, when you’re an artist, it’s not enough to have beautiful
creations on display – you also need to present them in a compelling and equally artistic
manner. Top-tier arts and craft shows are juried, meaning they require an application
process complete with images of your setup and your artwork. Consider investing in a
simple white tent and locking plexiglass display cases, and think of how best to
showcase your wares. For example, blown glass looks amazing under light, while rustic
lanyards could be beautifully displayed over driftwood balanced on a tray of pebbles or sand. Do a complete setup and get high-quality photos so you can use them for both juried exhibits, and promotional purposes.
Create a Show Kit
There’s nothing like getting to a show and realizing you forgot business cards, packing
materials, or your receipt book. Create a show kit that contains everything you need,
preferably stored in plastic tubs on rollers. This will make for easy transport and storage.
Create a checklist of everything you’ll need for a show, including credit card processor,
cashbox, display and marketing materials, water bottles, extra extension cords and
trash bags and cleaning wipes to manage accidents. Keep everything in your kit and
check it before every show. Don’t forget plans for extreme weather – a fan, heater,
umbrella and an extra sweater or comfy shoes should all be in your kit.
Being an artist and exhibiting on the road can be a great way to build your business,
meet interesting people, and generate a livable income. Getting prepared and
establishing a professional image can elevate you from the ranks of hobby crafter to
professional artist. Enlist the help of seasoned designers and show-day support staff as
needed to ensure you’re putting your best foot forward.
